We’ve run big teams in large organizations, and regardless of the size of the team or the company there seems to be the same resource strains. Trying to run day-to-day operations, manage planned marketing campaigns, launch new products and react to market or competitor events can eat up resources quickly. Usually that means your people are burnt out, you’re pushing delivery dates, or you’re going to market with a minimum viable product that everyone feels is ‘good enough’.
Trying to outsource work to agencies that don’t understand financial services isn’t always a viable solution. By the time you onboard and brief, review proofs and provide feedback, it might take longer than if your teams were to do it themselves. That’s where we come in, to help with your BrandWidth.
Our leadership team brings over 70 years of combined experience working with Canada's largest financial institutions, specifically on brand development, sales enablement, marketing and communications strategies and media production (how many marketing agencies can say that?!). We understand the unique challenges you face; like navigating regulatory compliance, staying on top of industry trends and understanding consumer behavior. Whether your focus is risk management, wealth generation, group business or individual, our BrandWidth program is designed to help organizations like yours thrive.
Your Google business profile is another channel that is just as important as a website or social media feed – it needs to be nurtured. We’ll help you rank higher in local organic search results.
We'll help you create a strong, recognizable brand that sets you apart and resonates with your target audience.
We'll work with you to develop a comprehensive marketing plan tailored to your specific goals and audience.
We'll ensure your messaging is clear, consistent, and effective across all channels.
We'll help you build and engage your audience on social media, establishing you as a thought leader in your space.
We'll develop high-quality, informative content that demonstrates your expertise and builds trust with your audience.
Your advisors’ time is best spent building relationships with clients and providing exceptional service. But in today's competitive landscape, effective marketing is crucial to business growth and attracting new clients. It’s also usually the most daunting and the first to get bumped on the to-do list. That's where we come in. We work with organizations who want to build affinity with their advisors and support their business growth. We offer a full suite of services specifically geared to financial advisors and have experience with enterprises who want to sponsor our engagement with specific advisors, or their entire distribution network.